IBM and AELTC are using AI to push fan engagement even further at Wimbledon 2025
This year’s Wimbledon tennis championships is set to be the most interactive and exhaustive for sports fans thanks to a major AI upgrade.
The iconic tournament, long a mainstay of the British summer, is introducing a range of AI-powered upgrades and services for fans through its Wimbledon.com website and app.
This includes an all-new feature allowing fans to explore information about certain matches in almost real-time, and an upgraded tool looking to predict the possible winners of every match.Match Chat and more
IBM has now been the technology partner for the All-England Lawn Tennis Club (AELTC), tournament organizers for Wimbledon, for 36 years, with 2025 marking another significant milestone for the pair.
Following in the footsteps of recent AI-powered innovations such as 2024’s Catch Me Up, which utilized Watsonx’s generative AI to create player-based updates in the form of «cards» available on the Wimbledon.com website or mobile app, and AI commentary introduced in 2023, the two organizations hope these new advances will offer fans old and new greater insights into the tournament.
