Apple’s latest ad for the iPhone stars an emotionless cat.
In October 2021, Google unveiled the Pixel 6 and Pixel 6 Pro. It was the start of Google’s renewed focus on making the Pixel an iPhone challenger. The previous Pixel model, the Pixel 5, was a mid-ranger. The Pixel 6 introduced Google’s first application processor (AP), the Tensor, although it was mostly based on an Exynos AP. Still, it allowed Google to make the Pixel 6 and Pixel 6 Pro the first smartphones with a native AI and machine learning feature that previously could only be found on a smartphone with an app installed.
The feature, the Magic Eraser, allowed users to circle distractions in a photo and have them disappear. As Apple is wont to do, it copied the feature, gave it a new name, and is now promoting it as «Clean Up.» We first told you about this feature in June 2024. Now, over a year later, Apple has the feature starring in its latest television commercial for the iPhone 16 series. The ad is titled «Clean Up Photos: Cat.»
The ad shows a husband looking at his iPhone, sitting in a chair on the left side of the scene, while his wife is on the right side, sitting on a couch, reading a book. The couple’s cat Garrett is on the couch near the wife. The husband takes his iPhone, snaps a picture of his wife and the cat. By using his finger to draw a circle around the cat, the feline disappears, turning a photo of the wife and the cat into a picture of just the wife, reading a book.
