It all hinges on this
Google has announced that this year’s Made by Google event will take place on August 20, 2025, and we’re expecting to see full reveals for the Google Pixel 10, Google Pixel 10 Pro, Google Pixel 10 Pro XL, and Google Pixel 10 Pro Fold.
There’ll be plenty of attention paid to the full Pixel 10 lineup, but I’m especially excited to see what Google does with its next-generation foldable, the (likely-titled) Google Pixel 10 Pro Fold.
The folding phone market has only gotten more advanced and more competitive (not to mention more expensive) over time – the Samsung Galaxy Z Fold 7 is perhaps the best example, clocking in with more power and a higher price tag than any folding phone we’ve seen before it.
Given the Galaxy Z Fold 7’s wide availability and impressive specs sheet, as well as the historic rivalry between Samsung and Google as the world’s two premier Android phone makers, the Pixel 10 Pro Fold is likely to face Samsung’s latest folding flagship as its main rival.
And if Google wants a chance at beating its Korean competitor, the Pixel 10 Pro Fold needs some serious upgrades. So, without further ado, here are the three upgrades the Google Pixel 10 Pro Fold needs to beat the Samsung Galaxy Z Fold 7.Better foldable features
Overall, our Google Pixel 9 Pro Fold review highlights Google’s most recent folding phone as a powerful and playful companion device, and one of the best folding phones on the market.
However, our review also notes the Pixel 9 Pro Fold’s lack of powerful dual-screen features – in fact, there were only two at launch: a dual-screen translator for face-to-face conversations, and the cover-display preview feature in the camera app.
At a starting price of $1,799 / £1,799 / AU$2,699, we’d like to see the Google Pixel 10 Pro Fold go a little further. How about a few simple games that make the most of both screens? Or a way to activate a cool animated wallpaper on the cover screen when you have the phone unfolded?
And there’s always room to offer better use of the inner display, too – it’s unlikely the Pixel 10 Pro Fold will outperform the Galaxy Z Fold 7 when it comes to raw hardware power, so intelligent and intuitive software is where Google can win.
