The price hike could’ve been $100+. And I’m not being sarcastic about it.
Unless you’ve got somebody else to buy things for you (congrats if you do), I’m sure that by now, mid-2025, you’re well aware that prices have gone up. I’m also sure that you want it to be the other way around.
That’s where the iPhone 17 enters the game – apparently, this little fella is also getting more expensive – by no less than $50, compared to its predecessor:
As the story has it, every model throughout Apple’s iPhone 17 lineup is going to get more expensive.
iPhone 17 dummy unit. | Image by PhoneArena
I’m not shocked. In fact, the $50 price tag bump almost seems like a small win to me. Before you draw your pitchforks and light those torches up, let me stress: I don’t plan to defend Apple. I’m well aware that Cupertino’s stuff can be ridiculously expensive. So much so that I have never bought an iPhone with my own money.
However, I can see how and why the iPhone 17’s new, higher price is justified in the eyes of Tim Cook and Co. Let me tell you all about it.
Apple has always played in the premium space, and it’s never made apologies for that. The company sells not just phones, but a tightly controlled ecosystem wrapped in sleek materials and well-optimized hardware. And people buy into it – sometimes literally at a premium.
Just look at what happened in 2023: a first-generation, factory-sealed iPhone sold at auction for a staggering $190,373. That’s not just brand loyalty – it’s cultural permanence. Although if you stopped at «cult», you wouldn’t be 100% wrong, either.
