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Buy or Sell SNAP Stock Ahead of Its Results?

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Throughout the last five years, Snap’s stock has often responded unfavorably to earnings announcements.
Snap (NYSE:SNAP) is set to disclose its earnings on Tuesday, August 5, 2025. Throughout the last five years, Snap’s stock has often responded unfavorably to earnings announcements. In 61% of cases, the stock has experienced a negative one-day return following the results. The median one-day decrease has been a noteworthy -17.0%, with a peak one-day fall of -39.1%.
For traders focused on events, recognizing these historical trends can be beneficial; however, the actual outcomes compared to consensus and expectations will be critical. There are two primary strategies to keep in mind:
Pre-Earnings Positioning: Evaluate the historical probabilities and take a stance before the earnings announcement.
Post-Earnings Positioning: Assess the relationship between immediate and medium-term returns once the earnings are released to inform your positioning.
Analysts expect Snap to declare earnings of $0.02 per share alongside sales of $1.35 billion. This is compared to earnings of $0.02 per share with sales of $1.24 billion in the same quarter from the previous year.
At present, Snap has a market capitalization of $16 billion. Over the past twelve months, the company generated $5.5 billion in revenue.

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