On Tuesday, the company announced it would scrap the redesigned logo.
Cracker Barrel’s chief executive is under mounting pressure from conservative influencers to resign after the restaurant chain abruptly scrapped its new logo following a wave of backlash.
The new logo, introduced earlier this month, stripped the design down to the company’s name, dropping the image of an older man in overalls beside a barrel and the words «Old Country Store.»Why It Matters
The move was part of a broader rebrand that sought to modernize Cracker Barrel’s traditionally rustic look, with the company’s restaurants swapping antique decor for lighter paint and contemporary furniture.
The change faced criticism—including from President Donald Trump—with some customers threatening to boycott the business unless it restored the logo. They also accused the restaurant chain of abandoning its traditional values and of being «woke.»
Rival chain Steak ‘n Shake also weighed in, calling the redesign «a cheap effort to gain the approval of trend seekers.» In a statement on X, it added, «Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away.
