Cracker Barrel reverts to its old logo after backlash against the new branding.
As Beege pointed out last week, the Cracker Barrel rebrand did not go well. They announced a bland new logo and their stock began to sink. But today, the company announced it would reverse course. It is dumping the new logo and returning to the old one.
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain.
At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm… pic.twitter.com/C32QMLOeq0— Cracker Barrel (@CrackerBarrel) August 26, 2025
At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.
This is quite a reversal of a change that has been in the works for more than a year. Just last week the company’s CEO was saying confidently that people were fine with the new look.
Last week, CEO Julie Felss Masino made the rounds promoting the change, including an appearance on ‘‘Good Morning America’’ in which host Michael Strahan asked her, «What if all the customers are coming at you hard enough about the look of the restaurant, and they want to go back to the old way?»
She responded with, «Honestly, the feedback’s been overwhelmingly positive, that people like what we’re doing.»
Obviously they had second thoughts. Robby Starbuck, who campaigned against the change celebrated the announcement as a win.
