Google encourages iPhone users to ‘just change your phone’ rather than wait for long-promised Apple Intelligence innovations.
Google is once again going for the jugular in an ad that takes a subtle dig at Apple Intelligence.
In its latest spot for the upcoming Pixel 10, Google seemingly references Apple’s failed promises on AI. The delays, particularly on a revamped version of Siri, have been the subject of multiple class-action lawsuits and ongoing executive churn in Cupertino.
«If you buy a new phone for a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of ‘soon’—or you could just change your phone», a voiceover in the Google ad says.
The ad, dubbed Soon, ends with «8.20.25», or the date Google plans to announce the Pixel 10.
Another Easter egg in the ad: the music. Apple owns Beats—aka Beats by Dr. Dre—and the song in the ad is the instrumental version of Dre’s song «The Next Episode.»
This is not the first time Google has mocked Apple publicly.
