Existing Apple TV+ subscribers can expect the price hike to roll out in the next 30 days. But there’s a way to save if you plan on sticking with the streaming service for the next year.
Riding high off the 27 Emmy nominations it received for Severance, Apple is increasing the price of its streaming service from $9.99 to $12.99 per month.
The Apple TV+ price hike is rolling out today for new customers, Apple tells PCMag. Existing subscribers will see the change 30 days after their next renewal date. It will also affect some international markets.
The price change is eye-popping considering Apple TV+ originally launched in 2019 for a mere $4.99 per month. But since then, the streaming service has seen its price increase to $6.99 in 2022, $9.99 in 2023, and now $12.99.How to Avoid the Apple TV+ Price Hike
In some good news, the annual subscription price for Apple TV+ will remain unchanged at $99.
