Why would you want to buy a Galaxy S26 Ultra if it’s just going to look like an outdated iPhone?
When it was first announced that Samsung was rounding out the corners on the Galaxy S25 Ultra, I was pretty mad. The Samsung phones had, in just a couple of years, become almost unrecognizable from their past counterparts.
Those sharp edges, that authoritative presence, and the overall vibe exuding from them — that of a true flagship phone — become unmistakable. And now, Samsung was just throwing it away.
Granted, the new design is a bit easier on the hands, but I was in the camp of people who wanted the Galaxy flagships to remain looking like the most commanding phones on the market. Suffice to say that the new design, no matter how sleek and pretty it looks, is a downgrade for me.
And, what do you know, Samsung is doing it again with even rounder corners for the Galaxy S26 Ultra.
The S25 Ultra looks great, the S24 Ultra looks better. | Image credit — PhoneArena
If Samsung is making its flagship even rounder, then it is completely giving up the visual identity associated with its phones. The S26 Ultra will look even more like the base model Galaxy S26, and will resemble the iPhone even more.
Apple commands massive market share in the U.S. — though that has slipped a bit recently — and Samsung needs to stand out as much as possible.
