So much for horny jail.
A new report suggests that the UK’s age verification measures may be having unforeseen knock-on effects on web traffic, with the real winners being sites that flout the law entirely.
Web users in the UK will likely be familiar with the new measures: a lot of my usual social media haunts now require age verification to even let me look at my direct messages as part of the Online Safety Act’s stipulations. I swear that’s the real reason I’ve not been getting back to folks in my direct messages—and not, you know, the usual excuse of a mix of overwhelm and straightforward forgetfulness. Social apps aside, many genuinely adult websites are restricting access too.
Sure, there are ways around this if you’d rather not feed your personal data to a platform’s third-party age verification vendor. However, sites are seeing more significant consequences beyond just locking you out of your DMs. For a start, The Washington post reports web traffic to pornography sites implementing age verification has taken a totally predictable hit—but those flouting the new age check requirements have seen traffic as much as triple compared to the same time last year.
The looked at the 90 most visited porn sites based on UK visitor data from Similarweb. Of the 90 total sites, 14 hadn’t yet deployed ‘scan your face’ age checks. The publication found that while traffic from British IP addresses to sites requiring age verification had cratered, the 14 sites without age checks «have been rewarded with a flood of traffic» from UK-based users.
