The company’s «Shot on iPhone» campaign gets its biggest test yet during the Friday Night Baseball game at Fenway Park.
Apple is putting its new iPhone 17 Pro to the ultimate test in a live broadcast. For the first time, footage captured on an iPhone will be part of a live professional sports broadcast during tonight’s «Friday Night Baseball» game.
If you tune into the Detroit Tigers vs. Boston Red Sox game on Apple TV+ tonight, you’re going to see something brand new. Apple is integrating its newly-released iPhone 17 Pro directly into the live broadcast, marking a first for professional sports. This isn’t just a pre-recorded segment; this is live footage being captured and used in real time.
The production team will have four iPhone 17 Pros positioned around Fenway Park to grab unique angles that bigger, traditional cameras can’t easily get. These positions include the home dugout and inside the legendary Green Monster, as well as an RF cam roaming around the stadium.
The goal is to capture everything from batting practice and player intros to the general fan atmosphere. However, to make sure viewers know what they’re seeing, Apple will use special on-screen overlays to identify when the broadcast is showing footage shot on an iPhone.
