Here’s what to expect from Apple’s «Awe dropping» event.
Apple’s annual fall iPhone launch event is just around the corner. Last week, the company sent out invites for its fall keynote, which is slated for Sept. 9 at 10 a.m. PT. Apple is expected to unveil the iPhone 17 lineup, which could include a slimmer version of the phone, as well as the Apple Watch Series 11 and the AirPods Pro 3.
The invite shows the title «Awe dropping», with a glowing Apple logo that seems to reference Siri’s colorful glow. There’s also an interactive element when you view the invite on Apple.com. With a finger (phone or tablet) or a mouse/trackpad pointer (computer), you can move across the logo and watch the colors go from a cool blue to a vivid orange, possibly evoking the Liquid Glass design element in iOS 26, which exhibits light-bending qualities across apps and functions. You can read more theories about what the fall event invite might signify.
The keynote will be held at Apple Park in Cupertino, California.
