Apple’s «awe dropping» keynote is hours away. Here are the products and updates we expect to see.
Apple’s annual fall iPhone launch event is here. The keynote kicks off at 10 a.m. PT. Apple is expected to unveil the iPhone 17 lineup, which could include a slimmer version of the phone, as well as the Apple Watch Series 11 and the AirPods Pro 3.
The invite, which Apple sent on Aug. 26, shows the title «awe dropping», with a dynamic Apple logo that seems to reference Siri’s colorful glow.
There’s also an interactive element when you view the invite on Apple.com. With a finger (phone or tablet) or a mouse/trackpad pointer (computer), you can move across the logo and watch the colors go from a cool blue to a vivid orange, possibly evoking the Liquid Glass design element in iOS 26, which exhibits light-bending qualities across apps and functions. You can read more theories about what the fall event invite might signify.
The keynote will be held at Apple Park in Cupertino, California. CNET will be covering the announcements live, so be sure to follow along.
