Tim Cook promises an ‘awe dropping’ event next week, where we expect to see the iPhone Air, new Apple Watches, and maybe a foldable sneak peek? Here’s what we think Apple has in store.
Mark your calendars! Apple’s annual fall hardware event is scheduled for Tuesday, Sept. 9.How to Watch Apple’s Sept. 9 Event
This «special Apple Event» is likely to include the launch of the iPhone 17 lineup and the next-gen Apple Watch. It begins at 10 a.m. PT / 1 p.m. ET at Apple Park, and PCMag will be there to bring you all the details. If you can’t make it to Cupertino, Apple will livestream the event on its website and YouTube channel (embedded above).What to Expect: iPhone Air, AirPods Pro 3, and More
The invitation and a tweet from CEO Tim Cook tease an «awe-dropping» event—a curious turn of phrase that Bloomberg’s Mark Gurman suggests is a «play on jaw-dropping» for the rumored ultrathin and light iPhone Air.
That slender iPhone will be the headliner, Gurman says. Inspired by the MacBook Air, it promises to be a lightweight version of the slab-style phone with which we’re all familiar. If Apple plays its cards right, it could amount to a major redesign. Recently, it’s made only minor tweaks to the iPhone’s screen and edges, although the Air could come with trade-offs like lower battery life.
