Meta is letting UK users opt out of seeing ads for a small monthly fee. Would you subscribe to Facebook or Instagram to get rid of ads?
Meta announced today that users in the UK will soon have the option to pay a small monthly fee to access its popular social media platforms without seeing ads. Though Facebook and Instagram will still collect the kinds of personal user data they use to target ads, no ads will be displayed to users enrolled in the new payment program.
New paid options are meant to address the UK’s Information Commissioner’s Office consent or pay guidance that says online services must allow users to pay a fee in order to “avoid their personal information being used for personalised advertising” — exactly what Meta is doing here.
