Partnership expanded with the delivery of 23,000 smart signage displays and remote management software that modernized Toyota dealerships worldwide Record-breaking 38.8% global commercial display market share in Q2 2025 marks the latest milestone in its 17 consecutive years of leadership
Partnership expanded with the delivery of 23,000 smart signage displays and remote management software that modernized Toyota dealerships worldwide
Record-breaking 38.8% global commercial display market share in Q2 2025 marks the latest milestone in its 17 consecutive years of leadership
Samsung Electronics today announced the expansion of its partnership with Toyota Motor, one of the world’s top-selling automakers, which will bring Samsung’s Smart Signage solutions to additional Toyota dealerships in key markets. This expansion follows the successful large-scale digital transformation of 1,250 dealerships across 40 countries completed in early 2025 in Europe.
As car buyers increasingly move between online research and in-person visits, the partnership aims to create a seamless and connected customer journey by transforming traditional dealerships into dynamic, digitally enhanced environments.
“The trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift,” said Hoon Chung, Executive Vice President and Head of Enterprise Business team, Visual Display (VD) Business at Samsung Electronics. “Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide.
