Apple will unveil its next line-up of iPhones amid a global trade war that’s added a potential price increase to the usual intrigue surrounding the annual event.
Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that’s added a potential price increase to the usual intrigue surrounding the annual evolution of the company’s marquee product.
The new iPhones will be the first to be released since President Donald Trump returned to the White House and unleashed a barrage of tariffs, in what his administration says is an attempt to bring overseas manufacturing back to the U.S. — a crusade that has thrust Apple CEO Tim Cook into the hot seat.
If Apple follows the same naming scheme since the product’s 2007 debut, the new models will be called the iPhone 17. But the Cupertino, California, company recently deviated from tradition with its naming formula for the iPhone operating system. When the next version of its iOS system was previewed at its developers conference in June, Apple revealed the free update will be called iOS 26 in reference to the upcoming year — a marketing technique that automakers have embraced for decades.
Regardless, these new iPhones are still expected to be made in Apple’s manufacturing hubs in China and India, much to the Trump administration’s consternation.
Both Trump and U.S. Commerce Secretary Howard Lutnick have repeatedly insisted that iPhones be made in the U.
