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Beware of getting your product buying advice from AI for one big reason, says Ziff Davis CEO

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Despite suing OpenAI for intellectual property theft, Vivek Shah remains ‘bullish’ on the impact of AI on life and business.
Vivek Shah, CEO of Ziff Davis.
The CEO who is currently best known for standing up to OpenAI by suing it for allowing ChatGPT to make unauthorized copies of his company’s content, has turned his attention to warning consumers against using AI chatbots for buying advice when making big purchases.
Listen to Vivek Shah’s full interview on the Channels podcast.
«In the end, sources matter», said Shah. «Where we get information matters. And so if you start to look into citations in LLM chatbots, you’re going to see that sources have gone from journalism sources to marketing sources.»
Beyond just ChatGPT, Shah is talking about going to apps like Google Gemini, Perplexity, and Anthropic’s Claude to get information when you’re researching an important purchase.

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