«For all the anti-AI sentiment we’re seeing in various articles, it appears consumers generally do not care.»
Jacob Navok, former director of business development at Square Enix, believes games have reached a tipping point when it comes to the use of AI. Call of Duty: Black Ops 7 and ARC Raiders have both been called out for their use of AI-generated assets and art, but both remain some of the most successful recent releases.