We rounded up the best Walmart Black Friday deals across all categories and price points, including fashion, beauty, home, and tech.
I’ve spent the past few years quietly combing through Walmart for the kinds of hidden gems most people overlook. Along the way, I’ve fallen for several of its in-house lines — from Beautiful by Drew to Scoop and Free Assembly under Brandon Maxwell’s direction — and my closet and wallet have both benefited. So when Black Friday rolls around, Walmart is one of the first places I check because its deals across fashion, beauty, home, and tech are consistently strong. After a dutiful amount of shopping-editor research, I can confidently say these are the Walmart Black Friday bargains worth jumping on, stat.
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Laneige Berry Lip Sleeping Mask ($16, originally $24)
This is the lip mask that comes to mind for me — and I’m pretty sure for most people. It’s stacked with five-star reviews across the biggest beauty retailers and makes frequent appearances in celebrity interviews as a top pick. People swear by its thick, nourishing texture, its sweet berry scent, and how a little goes a long way. Learn more about it in our Laneige Berry Lip Sleeping Mask review.
Editor Quote: «It’s a lusciously thick formula with a silky-soft texture and a glossy finish. I agree with our former content director, Macy Cate Williams, who reviewed the original Berry formula and said: ‘This lip mask isn’t sticky or uncomfortable — it glides on smoothly and feels very soothing on my lips.’ Like her, I’m also a fan of using it instead of a regular lip balm throughout the day. The tiniest amount goes a long way, so even with multiple applications daily, it lasts a while.» — Marisa Petrarca, contributing shopping editor
Olaplex No.7 Bonding Oil ($21, originally $30)
This hair oil pulls double duty as a heat protectant and a treatment. It shields hair up to 450 degrees while boosting shine, color vibrancy, and softness, and it helps tame frizz and flyaways. Most notably, despite being an oil, many users — including a Popsugar editor — say it feels weightless and doesn’t drag down her layers the way some formulas do. Find out more about what makes it so highly coveted in our Olaplex No.7 Bonding Oil review.
Editor Quote: «After I apply this oil, my hair immediately absorbs it. I can layer on as much as I need to without worrying about it weighing down my layers. I love that I can add it to my hair when it’s damp for heat protection and then work it through the ends and the layers around my face once it’s dry. The buildable formula is easy to use without worrying about overdoing it, so I usually apply a little every day in between washes. I’m still surprised by how soft my curls feel after applying it.» — Angela Elias, contributing shopping editor
Revlon One-Step Volumizer PLUS Hair Dryer and Hot Air Brush ($30, originally $69)
This blow-dryer brush is the next generation of the cult-favorite original. ICYMI, the first version went viral on TikTok thanks to how easy it made getting a salon-style blowout at home. This update adds a detachable brush for travel, a shape that gets closer to the roots for more volume, and three heat settings for better control. Check out our before-and-after results in our full Revlon One-Step Volumizer Plus review.
Editor Quote: «The biggest difference I noticed between this brush and others I’ve used in the past is how well my hairstyle stayed put. Although I think I’ve pretty much mastered the ’90s blowout, I’ve often found that the look can fall throughout the day if I don’t use a ton of hairspray or texture spray. I didn’t use either after the Revlon One-Step Hair Dryer, and my flipped-in ends lasted even after a night of sleeping on them.» — Renee Rodriguez, senior staff writer and social producer
Donna Karan Cashmere Mist Deodorant ($27, originally $32)
After hearing about this deodorant over and over again, I finally bought it — mostly out of sheer curiosity about what could possibly make it so good. The rest is history. I’m obsessed with the scent, the silky application, and how well it actually works, not to mention its minimalist packaging, which puts so many others to shame. You can read more about my love for it in my Donna Karan Cashmere Mist Deodorant review.
Editor Quote: «I’ll be honest: I never imagined I’d willingly purchase deodorant for $32, but I vehemently believe it’s worth the splurge. What sets it apart is its texture, which glides on effortlessly, leaving behind a weightless powder that doesn’t feel unpleasantly wet or sticky, unlike other products I’ve used in the past.» — Marisa Petrarca, contributing shopping editor
Tatcha The Dewy Skin Cream ($55, originally $72)
Yes, Tatcha is available at Walmart! (It’s one of the luxury beauty brands the retailer now carries, FYI.) Its long-loved Dewy Skin Cream is even discounted for Black Friday, and the timing couldn’t be better. The rich, decadent formula is perfect for winter hydration, thanks to ingredients like Tatcha’s Hadasei-3 complex (which nourishes and supports the skin barrier), hyaluronic acid (for deep, lasting moisture), squalane (to lock it all in), and antioxidant-rich Japanese purple rice (to help defend against environmental stressors).
