“Now You See Me: Now You Don’t,” which cost a reported $90 million to produce, comes almost 10 years after the second film.
“Now You See Me: Now You Don’t,” which cost a reported $90 million to produce, comes almost 10 years after the second film.
It’s no magic trick: The third installment in the thieving magician “Now You See Me” series beat the high-profile action pic “The Running Man” at the North American box office this weekend. Lionsgate’s “Now You See Me: Now You Don’t” pulled in $21.3 million, while Paramount’s “The Running Man” made $17 million, according to studio estimates Sunday.
“Now You See Me: Now You Don’t,” which cost a reported $90 million to produce, comes almost 10 years after the second film. Including ticket sales from 64 international territories, its worldwide opening is estimated to be around $75.5 million. Going into the weekend, it was expected to be a closer race between the two newcomers.
“Honestly, I didn’t see us being number one for the weekend about 10 days ago,” Kevin Grayson, the president of worldwide distribution for Lionsgate’s motion picture group, said Sunday. “But as we started to get closer and ticket sale numbers started to pop, we saw that there was going to be a horse race. Then we pulled away Saturday morning.”
Grayson said it’s a testament not only to the franchise but the marketing and publicity strategies which, “really helped us get into a position where we now can play all the way through the holiday corridor.”
The first two movies in the “Now You See Me” series, released in 2013 and 2016, earned over $686 million worldwide.
