Google is preparing its AI products for a more e-commerce-like experience. Retailers can also add options for special discounts and checkouts.
Not surprisingly, Google is also looking to make some cash from purchases made via its Gemini chatbot. The company just launched the Universal Commerce Protocol (UCP), a new open standard intended to make it easier for companies to connect their inventory to Google’s AI, allowing you to browse and purchase without leaving Gemini or AI Mode.
UCP was built in collaboration with Shopify, Etsy, Wayfair, Target, and Walmart and is endorsed by 20 others, including American Express, Best Buy, Flipkart, Macy’s, Mastercard, Stripe, The Home Depot, and Visa, Google says.
To start things off, UCP will enable a new checkout feature within Gemini and AI Mode in Search.
