A year’s worth of our rigorous lab-testing scores plus your top brand recommendations come together to create our definitive ranking of the 25 best technology companies right now.
Which tech companies truly deliver the best products and services? It’s a question we wrestle with constantly here at PCMag. After all, for more than 40 years, our sole mission has been to help you find the right technology to fit your life.
Our writers and editors—seasoned experts with decades of combined experience—rigorously test hundreds of products and services every year, rating each one on a 1-to-5 scale. In the past year alone, we reviewed 1,267 products across 503 brands. Over the course of those 12 months, we also surveyed our tech-savvy readership multiple times to learn which tech companies you trust and recommend most. Those standout brands earn our coveted Readers’ Choice award.
To bring you our definitive list of the year’s best tech brands, we combine our expert review data with real-world reader sentiment. The result is our exclusive annual ranking of the top technology companies.
Our full methodology is provided below, but here’s the condensed version: We analyze each brand’s Net Promoter Score (NPS) from our reader surveys and average it with the company’s review ratings from the previous year. That review score is converted to a 100-point scale to match the NPS, and the two figures are added together to create our Best Brands Index (BBI)—a proprietary score that lets us rank companies with a level of precision that only PCMag can.
The 25 brands with the highest BBI scores earn a spot on this year’s list—representing just 5% of all the brands we reviewed last year. Six companies—AMD, Anker, BenQ, Eufy, HP, and OnePlus—make their debut in 2026. Many others return from previous years, while an elite group—Alienware, Apple, Bitdefender, Corsair, Google, Logitech, Malwarebytes, Microsoft, Nvidia, Razer, Samsung, and Sony—have now landed in our Top 25 for three consecutive years.
Each winning company, listed below, is accompanied by our expert insights explaining what sets it apart and why it continues to earn our trust.
If you’re shopping for technology in 2026, these are the brands that deserve your attention.25. Lenovo
Lenovo, one of the biggest PC sellers in the US, returns to the Best Brands top 25 for the first time in two years. PCMag covered a whopping 27 Lenovo products in reviews in 2025. Eight of them have an Editors’ Choice award, the top accolade we grant in our labs testing.
Fifteen score 4 stars (“excellent”) or higher. The two that did even better? The 4.5-star ThinkVision M14t Gen 2 portable monitor and the 5-star ThinkPad X1 Carbon Gen 13 Aura Edition laptop, which our reviewer deemed “simply superlative.” The latter was also one of our Best Products of 2025.
Lenovo also has a strong NPS average, largely driven by reader recommendations for its gaming desktop systems in our surveys.
What Our PC Expert Says: “A lot of laptop makers make great machines that earn high scores and awards, but Lenovo has consistently shown that they make the best of the best,” says Brian Westover, PCMag’s principal hardware writer. “2025’s Aura Edition systems (the result of a collaboration between Lenovo and Intel) yielded multiple Editors’ Choice winners, like the Lenovo ThinkPad X9 14 and the Lenovo Yoga 9i Gen 10, but the real standout was the Lenovo ThinkPad X1 Carbon Gen 13 Aura Edition. We called it ‘the world’s best laptop’, and we stand by that.»24. HP
This is HP’s debut in the Best Brands list via BBI criteria. It’s HP’s reviews—of PC systems of all types, as well as printers, scanners, and peripherals—that cement its status as a Best Brand.
Across 20 reviews at PCMag in 2025, HP has a trio of products that merit 4.5 stars; those three, along with four other products, earn Editors’ Choice awards. Of those seven, three also made it onto our Best Products of 2025 list: the HP OmniStudio X 31.5 AIO desktop, the ZBook Power 16 G11 A laptop, and the Series 7 Pro 34-inch WQHD Conferencing Monitor (734pm).
What Our PC Expert Says: “HP has always been a solid brand, but the company has really stepped things up in the last year,” Westover says. “The company’s laptop offerings now rival top competitors and are delivering value in a way we love to see, with great build quality, polished features, and superb performance, especially for business and workstation models.”23. Eufy
Eufy, which is owned by Anker (see below) but marketed under a separate label, is completely new to the Best Brands list. Like its parent, it encompasses a wide range of products. In fact, our Eufy reviews range from a vacuum cleaner to a robot mower. However, it’s the Eufy E340 Floodlight Camera, featuring mechanical pan and tilt for sweeping surveillance, that buoys the brand with its 4.5-star rating and an Editors’ Choice award. (The FamiLock S3 Max smart lock also earned an Editors’ Choice.)
What Our Consumer Electronics Expert Says: “Eufy designs devices to make your home smarter,” says PCMag’s mobile writer, Iyaz Akhtar. “Setup is usually straightforward, so you’re up and running quickly, and the companion mobile apps put plenty of controls at your fingertips.”22. Alienware
The Dell brand Alienware has now been on this list three times. All seven of the Alienware products PCMag reviewed last year received 4-star ratings, including the marquee Area-51 (2025) desktop, the sturdy, midrange 16X Aurora laptop (“a solid all-around laptop packing a GPU that can power modern mainstream gaming experiences”), and the company’s two Editors’ Choice products, both monitors: the Alienware 25 320Hz (AW2525HM) and the Alienware 27 280Hz (AW2725D).
(Wondering where Dell is on this list? It didn’t quite make it, as its BBI score places it at number 26.)
What Our PC Experts Say: “As OLED-clad gaming monitors become commonplace, no one is excelling quite like Alienware,” says PCMag writer Zackery Cuevas. “The Alienware 27 280Hz (AW2725D), for example, brings the exceptional color and contrast of an OLED panel to a reasonable price.”
Matthew Buzzi, PCMag’s principal writer covering hardware and gaming, adds, «Though most come at a premium, Alienware consistently produces well-rated laptops and desktops. They’re highly configurable and perform better than most. We particularly like the Area-51 desktop and 16X Aurora.» 21. Microsoft
As it has in the past, Microsoft fares well in our reviews from 2025, winning five Editors’ Choice awards across 13 products and services. Our top Microsoft reviews include 4.5 ratings for OneNote, Microsoft 365 (personal and business), and Windows 11 with integrated Copilot. Microsoft also appears in multiple Readers’ Choice survey results, achieving NPS ratings in the 50-60 range.
What Our Software Expert Says: Microsoft’s AI offering “ushers in the age of generative artificial intelligence on the desktop,” says PCMag’s principal writer for software, Michael Muchmore. (Copilot itself didn’t earn an Editors’ Choice, but it does have an excellent 4-star rating.) 20. Roku
You might think of Roku, which makes the Best Brands list for the second time, as a platform for watching streaming video. But it’s also a prolific hardware manufacturer, putting out streaming hubs, soundbars, and even TVs. One of those TVs, the Roku 65-Inch Pro Series Mini-LED TV (2025), got an Editors’ Choice award for being the “best Roku TV we’ve tested.» (It’s also a great value.) Roku also earned a high NPS score of 67 from our streaming devices survey.
What Our TV Expert Says: “I often recommend Roku to older and less tech-savvy users because it’s so accessible,” says Will Greenwald, PCMag principal writer. “Its interface is simpler and much more direct than most other media streamers and smart TV platforms, thanks to big, clear tiles that jump straight into apps without wading through endless recommendations for things to watch. That means a lot for ease of use.” 19. BenQ
We welcome BenQ, maker of monitors and projectors, to the Best Brands list for the first time. It appears here mainly because of our love for the BenQ GW2486TC, a highly affordable display. Our review awards that Eye-Care monitor a 4.5-star Editors’ Choice.
What Our Monitor Expert Says: “Not only has BenQ produced some of the finest graphic arts monitors we have encountered, but they also excel at the other end of the price spectrum,” says Tony Hoffman, PCMag senior writer. «Their GW2486TC, which is good for small office, home office, or personal use, breaks new ground in a sub-$200 display. With it, you get a stand with a full complement of ergonomic features, and a much wider range of ports than is usual in a budget monitor. Its 100Hz refresh rate should appeal to both casual gamers and game designers.”18. Sony
Sony, which produces a wide array of tech devices, has appeared in the top 25 Best Brands list for three consecutive years; this go-round, it’s four places higher than last time. Its NPS scores are high, particularly for its headphones.
Out of 17 Sony products reviewed in 2025, three have an Editors’ Choice. One of those winners, the active noise-cancelling, foldable Sony WH-1000XM6 headphones, got a 4.5-star rating and is one of our Best Products of 2025. Another highlight: the Sony FE 16mm F1.8 G wide-angle lens.
What Our Camera Expert Says: “Sony’s mirrorless cameras are among the best we’ve reviewed, and work with the widest selection of lenses of any brand,” says PCMag’s lead camera writer Jim Fisher. “2025 saw the release of the a7 V, a do-it-all for shutterbugs and pros that wowed us with its picture quality and autofocus, and the FE 50-150mm F2 GM earned a Technical Excellence award as the first full-frame telezoom with F2 optics. These were just a couple of additions to its already strong camera portfolio.”17. Razer
Up from number 21 last year, Razer owes its improved spot in large part to mice. We reviewed four of its gaming mice last year and gave all of them 4.5-star Editor’s Choice awards. We also gave a 4.5-star Editors’ Choice and a Best Product of the Year award to the Razer Blade 14 (2025), which our reviewer calls “a prime portable gaming laptop with an unmatched build, long battery life, frame-rate muscle, and a 3K OLED display that dazzles.”
The Razer Blackshark V3 Pro gaming headset, which our reviewer says “delivers excellent audio quality, cancels out noise, and has a clear-sounding, convenient microphone,” also snags a 4.5-star Editors’ Choice award.
What Our Peripheral and PC Experts Say: “Razer still delivers the goods when it comes to peripherals like mice, which are often feature-rich and competition-ready», PCMag’s Cuevas says. «The Razer DeathAdder V4 Pro is one such example, but even the brand’s productivity-focused mice, like the Razer Pro Click V2, rival the best on the market. They’re expensive, no doubt, but oftentimes, they’re more than worth the money.»
“Razer is leading across a few product categories right now,” Buzzi adds. “Though expensive, the Razer Blade 14 was one of my favorite laptops in 2025 for its sleek style and capable gaming performance in a super-portable package.”16. Nvidia
Last year’s number one, Nvidia, still soars—it will likely surpass Alphabet as the most profitable company in the world this year.
