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Apple to Introduce Major New Products with iPhone XS After a Year of Small Updates: Report

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Apple has introduced what can be considered as minor updates to its product line over the past year with the last to see a major update being the iPhone X. Despite the minor updates, Apple has managed to increase its valuation to over $1 trillion and with the upcoming product announcements only set to further drive…
Apple has introduced what can be considered as minor updates to its product line over the past year with the last to see a major update being the iPhone X. Despite the minor updates, Apple has managed to increase its valuation to over $1 trillion and with the upcoming product announcements only set to further drive revenue growth, this is only going to increase.
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The holiday quarter tends to be the strongest for Apple as it immediately follows the company releasing its new iPhone devices, and this year will also see the launch of the Apple Watch Series 4 and new iPad Pro. In addition, we’re expecting to see a new entry-level laptop with a sharper screen, a pro-focused Mac Mini, and new accessories such as the AirPower wireless charger. All of these product releases mark the biggest major update the company has made to its lineup for some years.
Apple will unveil its new products on Wednesday in the Steve Jobs Theater at the company’s Apple Park headquarters in Cupertino, California. While the focus will be understandably on the new iPhones set to replace the iPhone X, there are also a number of other expected announcements.
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There are three new iPhones being announced by Apple.
Bloomberg reports that “the phones may raise the iPhone average sales price, boosting revenue and profit, while expanding the total number of active Apple devices to support sales of accessories and digital services. Still, none of the phones will feature breakthrough new features, with more significant changes planned for next year, the people said”.
It is also expected that the new iPhone devices will be made available much closer to the announcement than that of the two months the iPhone X saw following release. It will allow Apple to capture much more sales leading up to Thanksgiving and the Holiday period.
In addition to iPhones, we’ll also see a new MacBook that is a lower-cost version of the MacBook Air with a 13-inch Retina display, as well as revamped iPad Pros that will see a slimmer bezel and introduced of FaceID. There’s also said to be a Pro-focused Mac Mini and a new AirPower Wireless Charger presumably to accompany the wireless charging that the new iPhone devices will have.
One thing that is for sure is that we won’t have to wait long until we see Apple announce the new products at the event.

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