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EA 2018 earnings below expectations; Anthem targeting 6 million sales rescue

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EA 2018 earning didn’t meet the expectations that the publisher had, says CEO Andrew Wilson. He points to game delays, the mobile market, and the Asian market all playing a role in this. Though he’s optimistic that Anthem can play a role in a better 2019 for the company.
The end of 2018 didn’t quite hit the heights that EA was hoping for. During the quarterly financial report, representatives of the company said that EA 2018 earnings didn’t manage to hit its projections, pointing to Battlefield 5 ‘s delay as one of the major reasons for the challenging fiscal year the company faced. The news comes off the back of EA setting a sales target of six million for Anthem in its opening six weeks.
It was EA’s CEO, Andrew Wilson, who led the discussion surrounding EA’s fiscal report, explaining that “we had significant challenges in Q3 and did not perform up to our expectations.” These “challenges,” Wilson suggests, are down to three main factors: Battlefield 5, the mobile gaming market, and China.

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