Apple’s newly updated iMacs offer faster processors, much-improved graphics and more
Apple’s newly updated iMacshave plenty to offer enterprise and consumer users, not least its faster processors and much-improved graphics performance.
It is interesting to note that Apple chose to announce these new Macs with nothing but a press release, even though they’ve not seen significant update since WWDC 2017.
This likely reflects the importance with which the company sees the launch of its disintermediated video streaming service in March 2019.
Making the decision to release updated iPads and iMacs in the week before launching the service shows the company’s determination not to divert focus from that launch, reflecting the millions of dollars it has spent pulling the service together.
While this makes sense strategically, I can imagine that people involved in the development of both the new Macs and iPads may have quite liked to hold an additional Apple event to launch the new hardware – it was certainly speculated it might. After all, Mac and iPad sales generated a significant $11+ billion in revenues in Q4 2018.
