K-pop sensation BTS debuted
Halsey got in on the K-pop craze on Friday, aiding K-pop superstars BTS debut their new single, “Boy With Luv,” and revealing several behind-the-scenes details from its accompanying music video.
By Friday morning, the video had already notched an impressive 29 million views on YouTube, though that’s small compared to BTS’ record-breaking 724 million views on its 2018 video “IDOL” and 485 million on “Fake Love.” But it’s a solid start.
The seven-member troupe, which became the first K-pop group to land an album at No. 1 on the Billboard 200 last year, has been credited with bringing the busy K-pop sound into the U. S. mainstream in recent years.
The energetic dance track “Boy With Luv” is their latest offering and a riff on the South Korean group’s 2014 hit, “Boy In Luv.” It’s also the lead track on their new album, “Map of the Soul: Persona,” which also dropped Friday and features a collaboration with Ed Sheeran.
