Billion-dollar lawsuit launched against Google over invasions of user privacy.
Google has been hit with a $5 billion class action lawsuit in relation to its collection of user data via web browsers operating in private mode.
Many users consider private or “Incognito” mode a refuge from prying eyes, but Google stands accused of collecting user data irrespective of browser settings.
According to the official complaint, the company uses Google Analytics, Google Ad Manager and some website plug-ins to gather information that allows the firm to better profile users, in support of its advertising efforts.
