Microsoft has said that it is going to change its retail strategy, moving over to an online-only model, the result of which will be the shutting down of all exclusive retail stores
In what could be considered a bleak representation of current events, Microsoft has announced that they will be shutting down all but four retail stores. The company said that the four stores that will remain open will be transformed into experience centers. The company said that they will be moving the retail operations online.
«Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,» said Microsoft corporate vice president David Porter. Currently, Microsoft has over 80 retail stores that have had to stay shut due to the Coronavirus outbreak.
