The feature is intended to give users more control over how companies use their personal information, which can include anything from browsing history to how often they use certain apps. The new policies and software changes come with the caveat…
The feature is intended to give users more control over how companies use their personal information, which can include anything from browsing history to how often they use certain apps. The new policies and software changes come with the caveat that advertisers will have a much more difficult time targeting ads. Some advertising platforms, like Facebook’s Audience Network, could be completely neutered. Last week, Facebook warned developers that Apple’s new security feature could be a complete catastrophe for app makers’ ad revenue. It claimed that in mockup tests, it saw revenue streams dip by as much as 50 percent.
