So it turns out that not many people want smaller phones.
Apple’s experiment in making a smaller premium smartphone isn’t finding a big audience among US consumers, according to new stats from Wave7 Research. In its first month of sales, the iPhone 12 mini was the least popular of Apple’s four new iPhone models, accounting for only 4% to 5% of sales at each of the major carriers. The main iPhone 12 model, which costs $100 more and is considerably larger, was the most popular model in the lineup, earning 24% to 33% of sales at the three major US carriers. Wave7 interviews sales reps at carrier stores to get a picture of sales. The 12 mini had the «softest demand,» and some people chose the iPhone 12 Pro Max because of its camera, according to the report. The 12 mini isn’t taking off at prepaid carriers, either: The even less expensive iPhone SE, which costs $399 (the 12 mini costs $699), has been the big iPhone star at both Metro and Boost, according to Wave7.
