Electronic Arts CEO Andrew Wilson said he is quite bullish on games and that the number of EA Sports fans could double in the coming years.
Electronic Arts CEO Andrew Wilson said today he is quite bullish on games and that the number of EA Sports fans could double in the coming years. In the past fiscal year, Wilson said more than 230 million people engaged with EA Sports franchises and content. EA delivered six new sports games in fiscal 2021 (ending March 31). “We believe we can grow to 500 million players and viewers in EA Sports experiences over the next five years,” Wilson said. Wilson also said EA’s next Battlefield game is coming during the 2021 holidays. He said EA set a new record of nearly 6 million daily active players in FIFA Ultimate Team in December, and FIFA Ultimate Team matches have grown a staggering 177% year-over-year. FIFA Online 4 in South Korea has had higher player acquisition in every quarter of this year compared to last year, and EA now has nearly 21 million players in FIFA Mobile Asia. EA is working with KLab in Japan on a mobile sports game. “We are bringing FIFA Online to new territories — including Russia, Poland and Turkey — with a combined audience of 80 million players,” Wilson said. “We are also accelerating our focus on mobile, with six new soccer mobile experiences in development today for different regions and genres.” Wilson said Madden NFL has more players engaged in the franchise than ever before. NHL engagement is up 13% year-over-year, and since launch, UFC 4 has consistently had 20% more daily players than the previous game.
