Apple designed the iPhone 12 mini to appease to smartphone users who have long cried out for a tiny device that offers flagship performance.
Apple designed the phone to appease to smartphone users who have long cried out for a device that offered flagship performance, but was more pocketable like the 4-inch iPhone SE from many moons ago. The iPhone 12 mini still stands pretty much in a class of one when it comes to a modern smartphone with flagship performance and features across-the-board in such a small form-factor. However, according to recent reports, those same folks that were crying out for a smaller smartphone aren’t buying them in numbers that justify Apple keeping the device around much longer. William Yang, a supply chain analyst for JP Morgan, revealed in a research note that Apple is allegedly shifting its production mix to accommodate higher than expected demand for the iPhone 12 Pro and iPhone 12 Pro Max, which start at $999 and $1,099 respectively. In addition, the legacy iPhone 11, which retails for $599, has also seen a big uptick in demand.
