Even amid lockdowns keeping Americans indoors, the Super Bowl’s TV ratings were awful.
Sunday’s Super Bowl blowout of the Kansas City Chiefs by the Tampa Bay Buccaneers has earned the title of the “least-watched Super Bowl in recent history,” according to Deadline. The game emerged with a Nielsen-estimated 38.2 rating — a measure of how many households watched the game out of all possible households, according to Sports Media Watch. The rating was the lowest since Super Bowl III in 1969, which had a 36.0 rating. That was the year Joe Namath and his upstart New York Jets defeated the Baltimore Colts. Sunday’s matchup was only the seventh Super Bowl with a rating below 40, and the first sub-40 rating since 1990.
