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Get Your Own: Netflix Cracking Down on Password Sharing With New Feature

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A study conducted by research firm Park Associates found that password piracy and sharing cost streaming services approximately $9.1 billion in losses for 2019. The…
From this week on, Netflix account owners may be greeted with a new sign-in pop-up asking them to verify their identity via SMS, or emailed verification code. While Netflix has been exploring ways to curb password sharing for years, a representative for the leading on-demand streaming service stressed the importance of maintaining account security for customers. «This test is designed to help ensure that people using Netflix accounts are authorized to do so,» a company spokesperson for the streaming service told Reuters this week.

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