Nintendo Switch OLED enables the company to reset price expectations while keeping things fresh and setting the stage for more revisions.
Nintendo is releasing a new Switch in October. Are you surprised? You shouldn’t be. After all, this is the company that released six 3DSes over seven years. But the Switch OLED is nothing like the rumored Switch Pro we’ve heard so much about in various reports and leaks. Where is the support for 4K or the improved processor that supports Nvidia’s DLSS tech? Well, that’s not what this model is. But if you’ve been paying attention, a refresh like this was always possible and is in-line with what Nintendo has done before. We also knew that a Switch like this was coming because it was already in the news. In March, Bloomberg reported that Samsung was starting production of 7-inch panels for Nintendo. And now that’s exactly what we are getting from the company in October. A revision like this is an opportunity for Nintendo to keep the product line feeling fresh. That in turn enables the company to reset pricing expectations among consumers. “The Switch OLED edition is primarily designed to increase the appeal of Switch to new buyers, provide an incentive for Switch Lite owners to upgrade, sustain overall demand over the next year, and strengthen the pitch for Switch as a premium console worthy of its price point,” Niko Partners analyst Daniel Ahmad wrote on Twitter.
