GM is seeking damages for \
Detroit — General Motors Co. and Cruise, its majority-owned autonomous vehicle company, are suing Ford Motor Co. over its use of the name BlueCruise. GM and Cruise, in a late Friday filing in the U.S. District Court of Northern California, claim Ford did «not have the permission or consent of Cruise or GM to use “BlueCruise,” and Ford has no corporate relationship, affiliation, or sponsorship with Cruise or GM.» GM contends that the use of «BlueCruise,» which is the name of Ford’s hands-free driver assistance technology «is likely to cause confusion, mistake, or to deceive, as to the affiliation, connection, or association between Ford and both GM and Cruise.» The automaker is seeking damages for «Ford’s unlawful conduct,» and asking the court to issue a judgement that the Dearborn automaker «infringed Cruise’s and GM’s federal and common law trademark rights.
