Effective Jan. 19, Facebook will no longer allow companies to include religion or politics, among other sensitive issues, in the filters they use to focus their ads.
The touchiest sorts of ad targeting will go off-limits for Facebook advertisers starting next year. The social network that recently renamed itself Meta announced Tuesday that effective Jan.19,2022, it will no longer allow companies to include religion or politics, among other sensitive issues, in the filters they use to focus their ads. A blog post Tuesday by Graham Mudd, Facebook’s VP of product marketing for ads, cites “people’s evolving expectations of how advertisers may reach them” as well as “feedback from civil rights experts, policymakers, and other stakeholders” for its decision to delete ad-targeting options keyed to “causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.
