‘Gamers don’t get what a digital secondary market can bring to them,’ says Nicolas Pouard.
What’s with the hate for Ubisoft NFTs? Gamers just don’t understand, one exec says. Ubisoft waded into non-fungible tokens ( NFTs) late last year with Quartz, a platform that lets gamers acquire NFTs known as Digits. Playable inside games like Tom Clancy’s Ghost Recon Breakpoint, «Digits are collectible in-game vehicles, weapons, and pieces of equipment that offer players unprecedented ways to connect with and enjoy more value from the games they love,» Ubisoft said at the time. Not everyone was a fan, in part because it takes a lot of work to earn these in-game NFTs, IGN explains. Others were concerned about the environmental impact of mining crypto. Or they just think NFTs are scams in general. In an interview with Finder, Ubisoft Strategic Innovations Lab VP Nicolas Pouard said gamers need to learn more about what NFTs offer.
