A new consumer research survey finds that 66% of Super Bowl LVI viewers look forward to watching the commercials more than the game between the Cincinnati Bengals …
A new consumer research survey finds that 66% of Super Bowl LVI viewers look forward to watching the commercials more than the game between the Cincinnati Bengals and Los Angeles Rams. Not only do two-thirds of viewers somewhat or strongly agree they are more excited about the commercials between plays, but 60% also said they are more likely to discuss the ads than the game afterward, according to market researcher Engine Insights. The cost of a 30-second television spot this year is a record $6.5 million. “Many may find that excessive, but our data suggests it to be a wise investment for a brand to make to stand out during the biggest live television event of the year,” said Richard Tomasco, a vice president at Engine Insights.
