The Privacy Sandbox Developer Preview allows Android developers to test out Google’s new privacy tools for themselves.
Building on its plan to replace third-party cookies on the web, Google is bringing its new Privacy Sandbox standards to mobile to improve user privacy on Android smartphones. For those unfamiliar, the search giant’s Privacy Sandbox initiative consists of several parts including Google Topics and FLEDGE. While Google Topics splits the web into different topics and divides users into groupings depending on their interests, FLEDGE is dedicated to facilitating remarketing or showing ads on websites based on a user’s previous browsing history. Back in February of this year, Google announced in a blog post that Privacy Sandbox would also being coming to Android in addition to the web in order to better protect user data and privacy, saying: “Our goal with the Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile.
