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Sonos launches voice assistant, but it won't rival Alexa

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Sonos is launching Voice Control for its speakers, but it won’t be an Alexa or Google Assistant rival.
Sonos has finally unveiled Voice Control, a voice assistant that will allow you to control your Sonos speakers with (you guessed it) your voice. Voice controls are nothing new on Sonos speakers – the Sonos One has inbuilt Google Assistant and Alexa controls and your sound system can be paired with external smart speakers to issue them commands. But now Sonos is billing its own Voice Controls the best way to control your sound system with verbal instructions. Ahead of the announcement TechRadar’s own Matt Bolton had the chance to speak with Sonos’ Product Creation Leader Brandon Holley and learned some details about the new feature. One of the first things that Holley admitted to us about the subject is that the new system “is not an Alexa competitor”. Voice Control is instead about give Sonos speaker users a simple and speedy way to control their setup.

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