The famous ‘Crying Indian’ PSA that used to run in the ’70s to combat littering across America no longer has a place in society, as the new owners of the rights to the ancient ad say they’re retiring it for good.
The old «Crying Indian» commercial that used to play in the ’70s — which was meant to be a PSA against pollution — is never going to be aired again … now thanks to its new owner.
Nonprofit Keep America Beautiful is the OG creator of the ad, several variations of which they shot and ran with the help of actor Iron Eyes Cody … who was the face of the campaign and who’d often be depicted in Native American regalia/crying at the sight of litter.
While their intentions might’ve been in the right place at the time, the PSA hasn’t aged well … with many Native American groups having since said it pushes hurtful tropes and stereotypes.
