Adobe is bringing AI-generated imagery to its creative applications, starting with Adobe Express.
Adobe Firefly was announced today by Adobe, as the company attempts to capitalize on the surge in interest in generative AI. The text-to-image model is only in beta, but will be coming first to Adobe Express, the company’s simplest and most user-friendly application.
The set of tools will function a lot like many of the other popular text-to-image models, such as Stable Diffusion or Midjourney. The difference here, however, is that Firefly is built from the ground up by Adobe to be used within its creative applications. That means Firefly will be both highly accessible to beginners and include important ethical considerations for artists.
The question of ethics has been looming in the background as text-to-image generators have skyrocketed in popularity, especially in regard to replicating certain styles of artists or trademarked characters and public figures. The Firefly model itself will be hosted on Nvidia Picasso and be entirely trained on Adobe Stock, which already has a legal framework for giving artists and photographers credit.
