Elon Musk had promised to take away all of Twitter’s blue check marks doled out to Hollywood stars, professional athletes, business leaders, authors and journalists unless they start buying a monthly subscription to the social media service.
Elon Musk had promised to take away all of Twitter’s blue check marks doled out to Hollywood stars, professional athletes, business leaders, authors and journalists unless they start buying a monthly subscription to the social media service.
Musk’s goal was to shove the advertising-dependent platform he bought for $44 billion last year into a pay-to-play model—and maybe antagonize some enemies and fellow elites in the process.
But the Saturday deadline passed and the blue checks are still there, many with a new disclaimer explaining they might have been paid for or they might not have been paid for—nobody but Twitter really knows. The company didn’t return a request to clarify its changing policies Monday.
Matt Darling has been on Twitter for about 15 years and never cared about not having a blue check, though he’d get a kick out of whenever a verified account of «some real-world importance» started following him.
«People on Twitter will joke about blue checks like they’re the aristocracy but I don’t think anyone actually thought that,» except for Musk, Darling said.
