RTX 4060 Ti’s poor sales are bad news for Nvidia – but could be good for gamers.
The RTX 4060 Ti is the latest graphics card from Nvidia, but after a few days on sale, it looks like it might be a flop.
This could be worrying for Nvidia, as only a few years ago, a (relatively) affordable entry in its latest generation of GPUs, offering advanced features such as ray tracing and DLSS 3, would be an inevitable smash hit.
However, as Wccftech reports, it seems that the RTX 4060 Ti has got off to a very slow start. According to a tweet from GDM, a firm that monitors sales in Japan, only one person bought the RTX 4060 Ti from a well-known store.
Worryingly, it seems the RTX 4060 Ti is also struggling in markets that are traditionally keen on PC gaming. For example, in Germany, the major retailer Mindfactory apparently only sold 30 RTX 4060 Ti cards during the launch period.
If that seems low, then it is – the RTX 4070, launched in April, apparently sold 315 units during the same time frame, and the 4070 Ti, launched in January, sold 540 units.
Even those better sales numbers are a long way off what the previous RTX 3000 generation were clocking up. So, what’s happening, and what can Nvidia learn from this?Learning lessons
For a start, it’s important to bear in mind that the current landscape when it comes to graphics cards and demands are very different from the previous generation.
When the RTX 3000 series GPUs launched, the world was in the midst of the global Covid-19 pandemic, which in turn led to a major chip shortage as lockdowns affected the foundries that produced the chips, including ones used to make graphics cards.
This coincided with a rise in value for cryptocurrencies, which led to some people bulk buying GPUs for mining – the process of generating cryptocurrency.
