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Apple says 8GB of RAM on M3 MacBooks is similar to 16GB on Windows PCs

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Apple has defended its decision to continue releasing new MacBook Pro models with only 8GB of RAM. Apple’s VP of Worldwide Product Marketing Bob Borcher asserts that.
Why it matters: Apple’s new M3 products push the emerging Arm PC sector to the next level, but the cheapest MacBook in the lineup is a $1,600 notebook with only 8GB of unified memory. Many consider 16GB the current standard and arguably the minimum for intense workloads, but Apple thinks its RAM is different.
Apple has defended its decision to continue releasing new MacBook Pro models with only 8GB of RAM. Apple’s VP of Worldwide Product Marketing Bob Borcher asserts that Apple’s efficiency gains make 8GB in its products equivalent to the performance of 16GB in other systems.
The cheapest M3 MacBook is the 14-inch MacBook Pro that features 8GB of unified memory but costs $1,599. Meanwhile, PC users can easily find more affordable notebooks with 16GB of system RAM and additional VRAM.

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