China has introduced draft online video gaming rules that will limit the time and amount players can spend on online games.
In a bid to curb to prevent obsessive behavior, the Chinese government has introduced a draft set of rules for the gaming industry.
The new rules will set an upper cap on the amount of time and money people can invest in video games. Plus, games must do away with the system of daily rewards for logins and top-ups, which encourage people to spend and play excessively. These are common tactics game providers use to keep the players hooked.
As per Ivan Su, a Morningstar analyst, these incentives are the key reason behind daily active users and in-app purchases. Removing these key motivators will force gaming companies to rethink their game designs and monetization options.
The rules also aim to speed up the approval process, as the regulators will need to process requests within 60 days.
