Will mark content made by OpenAI and Google’s tech
Meta will begin flagging AI-generated images on Facebook, Instagram, and Threads in an effort to uphold online transparency.
The tech giant already labels content made by its Imagine AI engine with a visible watermark. Moving forward, it’s going to do something similar for pictures coming from third-party sources like OpenAI, Google, and Midjourney just to name a few. It’s unknown exactly what these labels will look like although, looking at the announcement post, it may simply consist of the words “AI Info” next to generated content. Meta states this design is not final, hinting that it could change once the update officially launches.
In addition to visible labels, the company says it’s also working on tools to “identify invisible markers” in images from third-party generators. Imagine AI does this too by embedding watermarks into the metadata of its content. Its purpose is to include a unique tag that cannot be manipulated by editing tools. Meta states other platforms have plans to do the same and want a system in place to detect the tagged metadata.
